Creative Director
As founder and Creative Director of EXOvault, I conceived a bold vision, designed a distinctive line of high-end accessories, and introduced a new product category to a discerning global market. I led every aspect of the company, from aesthetic direction to engineering, manufacturing, and customer experience. My approach balances artistic sensitivity with technical fluency, allowing me to bridge conversations between museum curators and fabricators, collectors and engineers. I believe the Creative Director must serve as both soul and compass—cutting through trends and preconceptions to reveal what is truly new, then shaping it into a form the world can recognize, desire, and embrace. From these principles, I built the company from nothing into a multi-million-dollar enterprise.
The Soul of the Project
Every successful project begins with heart and soul. The Creative Director provides both.
I bring vision, cohesion, and clarity to every stage of the creative process—from concept through execution. I’ve built a brand and a complete product line that speaks directly to a discerning audience.
Fluent in Both Art and Engineering
Whether I’m in conversation with museum directors, collectors, or fellow artists, or deep in technical detail with engineers and fabricators, I navigate both worlds with fluency. I have a proven ability to integrate beauty and precision into technically demanding work, striking a balance between aesthetic intent and functional integrity.
End-to-End Insight
I’ve seen projects from conception to delivery, not just in theory but in practice. From product design and production pipelines to backend systems and customer experience, I built every aspect of my brand. This hands-on experience grants me a rare, holistic understanding of what a business is—and how to shape its identity as a Creative Director.
Radical Clarity as Strategy
At the heart of effective creative direction lies one critical skill: the ability to see clearly. Without bias, without pretense. As Richard Feynman put it, “You must not fool yourself—and you are the easiest person to fool.” Clear-eyed perception is a radical act in a field crowded with assumptions. By applying rigorous honesty and an iterative, investigative process, I find the signal within the noise—the path that truly defines a brand.
The Courage to Be New
The world craves the new, but often fears it. Much of what passes for innovation is simply old ideas in fresh packaging. A true Creative Director must pierce through that illusion, embrace what is genuinely new, and frame it in a way that feels familiar enough to be embraced. That is how bold ideas become a lasting impact.
